Today Feel Good Club in partnership with Jack Arts are spreading messages of positivity across Manchester.
They have emblazoned motivational messages on poster sites all over Liverpool, Sheffield and Birmingham too.
With the combination of dark winter nights, cold weather and the end of Christmas festivities – not to mention the arrival of the post Crimbo bank balance – January can often feel pretty bleak.
The third Monday in January is commonly known as Blue Monday, one of the most depressing days of the year.
Feel Good Club, the inspirational Instagram account led by wives Kiera & Aimie Skillen, is helping to combat any blue feelings this Monday with motivational posters and billboards located across Manchester.
The strong and uplifting messages will let people know they are not alone in this gloomiest of seasons, and each poster has a QR code directing to the Feel Good Club website where those scanning can send a free postcard to a friend or loved one with the same message, with the aim to spread to cheer across the UK.
Co-founder of Feel Good Clu, Kiera Lawlor-Skillen said: Every year for the last three years we have partnered with Jack Arts to spread some positivity during the most depressing month of the year.
“We originally started during lockdown when people couldn’t leave their area and focussed on locations with no green spaces, but this year we wanted to take it further with the pass it on campaign.
“The quotes are all something we feel we need to hear ourselves, or that we think other people need to hear at the moment too.
“We want to enable people to be able to send that message to friends or loved ones in the form of a postcard, entirely for free, and spread the positive vibes all across the UK.
The posters made in partnership with Jack Arts, part of the BUILDHOLLYWOOD family, will be spread across the four cities in an attempt to help lift spirits around the country this Monday 16th January, and will remain live for two weeks.
Jack Arts, the creative street advertising specialist known for its bold & unconventional campaigns around the UK offered up the OOH space for free across Manchester, Liverpool, Leeds and Birmingham, to inspire and energise audiences alongside the married couple behind Feel Good Club.
Commenting on the campaign, Miranda Banfield, of Jack Arts said “For the third year running we are championing this important initiative and have once again flooded our streets with positive messages to support mental health and provide motivation in the darkest of months – we are delighted to take the supportive messages wider than we ever have before, across four of our key cities.”
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