• 82% of consumers and 85% of employees say they frequently have no say or involvement in the organizations supported by the companies from whom they purchase from or work for.
• 84% of consumers and 86% of employees believe that stakeholders, including customers and employees, should be able to have a say in how a business allocates its charitable funds. Of the 84% of consumers, almost 50% feel very strongly about this.
• 78% of consumers and 80% of employees are likely to provide input into the organizations a business supports if given the opportunity.
TRANSPARENCY AND TRUST
• 32% of consumers and 39% of employees are interested in where companies are allocating charitable funds.
• Interest is even stronger (44%) among those who live near the headquarters of major brands and companies.
• 84% of consumers agree that the more a business engages its consumers and employees in its decisions on charitable giving, the more trust consumers have in that business.
EMPLOYEE ENGAGEMENT AND RETENTION
• 78% of employees are likely to work for an organization who provides transparency into how it allocates its charitable donations.
IMPACT ON BOTTOM LINE
• 73% of consumers say they would be likely to use or shop with a business who seeks their input on the charitable causes it supports.
“As stakeholder capitalism takes root, stakeholder philanthropy is clearly emerging as a new trend in corporate giving. Corporations are being asked to engage a variety of stakeholders to make corporate giving more democratized and authentic than ever before,” added Khosla.
For more information, visit benevity.com.
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