It’s amazing we’re still here.
Back in February 2009, I launched SaportaReport.com as a sidekick platform so I could weigh in on civic issues in addition to writing a business column for the Atlanta Business Chronicle. I had become accustomed to writing about urban policy during my 27 years at the Atlanta Journal-Constitution, and I missed having a platform where I could provide analysis on regional issues.
There was no business plan. There was no long-term strategy. But because other journalists also had left the AJC, many also taking advantage of buyouts, several asked if they could join me at SaportaReport. How could I say no? I just had to figure out how to pay them.
That’s how my side gig became what it is today — an independent civic journalism website that focuses on the Atlanta region. Several contributors have come and gone. But we have been able to continue publishing a wide array of features from journalists and creative leaders — bringing on the next generation of writers who give me hope for the future of our fragile news industry.
None of that would have been possible without support from our incredible group of Thought Leaders and Corporate Sponsors — our two main sources of revenue.
On June 28, we held our first-ever appreciation event to say “Thank you” to all the people who have supported us over the years. It is humbling to know so many companies, nonprofits and civic leaders have been willing to invest in local journalism and us.
The idea for the appreciation event came during YWCA of Greater Atlanta’s Salute to Women of Achievement, where I connected with the irreplaceable Imara Canady, national director of community engagement for the AIDS Healthcare Foundation. He offered to help sponsor an event at the Gathering Spot, where we celebrated 14 years (and change) of SaportaReport.
We invited representatives from all our Thought Leaders and Corporate Sponsors (among others) to join us for a reception with the sole purpose of saying thank you. Lauri Strauss, a collaborator for more than a decade, helped organize the event along with the whole SaportaReport team. Meg Reggie joined in — helping us secure Georgia Power’s Walter Kirk to take pictures of all of us.
We did receive thoughtful regrets and supportive comments from many corporate sponsors and thought leaders who were unable to be with us this year. They were missed, but they were with us in spirit.
Tom Johnson, who is a platinum sponsor with his beautiful wife, Edwina, gave opening remarks. Tom is one of those special people who has contributed so much to the community ever since he moved to Atlanta in 1990 to become president of CNN. Tom quickly joined the effort to strengthen the Atlanta Press Club into becoming one of the most important journalism organizations in the country. Although he has retired from CNN, Tom continues to give his time and treasure locally and nationally.
The gathering included our very first corporate sponsor — AT&T, represented by Venessa Harrison, Riley Blount and Mary Elizabeth Roberson. Saadia Madsbjerg of Coca-Cola came, as did Carrie Kurlander of Chick-fil-A and Sherrie Mazur of the Arthur M. Blank Family Foundation. Representatives from Georgia Power, Southern Company Gas, Truist and Hope Beckham, among others, joined the festivities. Paula Hovater, a veteran Atlanta leader, helps secure and retain our corporate sponsors.
One feature that sets SaportaReport apart from other news sites is our thought leaders. It was Chris Schroder, who served as our publisher during the launch of our website, who came up with the idea of having annual Thought Leaders who would provide sponsored content on dedicated space on the SaportaReport platform.
We currently have 32 different Thought Leaders who write columns in specific topic areas, such as Philanthropy, Global Health, Workforce Development, Financial Inclusion, Atlanta Housing, Views from Peachtree, and Historic Westside as well, as People, Places, Parks, among others.
Managing — and juggling — our thought leaders is Judith Service Montier, a colleague and friend for decades. She works with Megan Anderson, who literally keeps SaportaReport afloat by sending out our twice-weekly emails and also writes a column. Megan also helped lead our transition to a new web host, Newspack, recommended by our friend Keith Pepper, publisher of Rough Draft, Reporter Newspapers and Atlanta Intown.
Of course, the heart of SaportaReport is its team of writers and featured contributors – John Ruch, Hannah Elise Jones, Tom Baxter, Allison Joyner and Mark Lannaman, who all write stories or columns for us. Maggie Lee continues to contribute as our data journalist.
Derek Prall, the editor of SaportaReport, checks our copy and coordinates our guest columnists — people from the community who want to weigh in on various topics.
Eleanor Ringel Cater, who is on temporary leave, has been one of our earliest contributors. She was a highly respected film critic at the AJC, and she continues to practice her craft by writing movie reviews for us.
Then we have our esteemed photographer, Kelly Jordan, who literally manages to show up everywhere in town, capturing images of all that’s happening in Atlanta.
Lance Russell, working with his daughter, Jennifer Russell, produces the popular feature Stories of Atlanta — an amazing collection of 60-second spots that feature untold tales of our city’s history. Jennifer also handles SaportaReport’s social media and keeps up with our metrics.
As you can tell, despite my name being on the site — something I often regret — SaportaReport is so much more than just me. It is our team of contributors, our corporate sponsors and our thought leaders.
And, most importantly, it’s our readers.
Thank you for subscribing to our free emails. Thank you for reading our content. Thank you for commenting on our site. Thank you for being engaged in what’s going on in our community. Thank you for believing in civic journalism. And thank you for caring about what happens in our region.
Healthy communities depend on having strong and independent local news outlets to help provide civic literacy on the often-complex issues facing our city and our region.
As I told the gathering at our appreciation event, you may not always agree with what we write (what fun would that be?), but we know you value what we do — providing information that offers unique insights into what is going on in our community.
We appreciate your donations, and we promise to continue to do our best — even though we still don’t have a business plan. Having seen many news entities fade away over the years, I remain dedicated to the future of our industry. The business of journalism is not for the faint of heart.
So, as I reflect on the past 14 years, I marvel at the fact we’re still here.
Thanks to all of you for playing a part in our success.
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