By joining FFTG, the Northampton Town Community Trust commits to advocating for the achievement of and implementing policies aligned with the Sustainable Development Goals (SDGs).
Football for the Goals is a United Nations initiative that provides a platform for the global football community to engage with and advocate for the Sustainable Development Goals (SDGs). It is an opportunity to build on football’s powerful and influential reach and to work together to become agents of change by aligning messaging, strategies, and operations with the aspirations of the SDGs.
This initiative will inspire and guide the world of football – from confederations, national associations, leagues and clubs to players’ associations, organised fan groups, as well as media and commercial partners – to build on existing sustainability approaches and to implement SDG strategies that lead to behavioural change.
Members may not only aspire to develop sustainable practices but may also act as champions of the SDGs during the Decade of Action (2020-2030). Members will use their visibility and outreach power via tournaments, players, corporate brand exposure, media, and fan communities to raise the profile of the SDGs through amplification and advocacy. They will inspire action by demonstrating how these sustainable practices can be mainstreamed through any business model, including sport.
Amina J. Mohammed, Deputy Secretary-General of the United Nations said: “The United Nations recognizes the powerful voice football carries in the global community and the role football can play in raising awareness for the SDGs through the popularity of the game. Not only is football the most popular sport in the world, but it is also the most accessible.”
Damon Fox, Sustainability Lead at Northampton Town FC Community Trust said: “It is a positive step in becoming a member of the Football for Goals initiative. The Northampton Town FC Community Trust & Northampton Town FC pride ourselves on sustainability and aligning ourselves with this initiative means we will increase our fan engagement in this area. We only see this as another way to inspire the current and next generation to support such an important topic.”
We look forward to collaborating with the United Nations as we strive to become a champion for sustainable development and human rights and drive positive change within the football community and beyond.
To find out more about our recent Green Football Weekend please visit: https://www.youtube.com/watch?v=v07DrWyNClg&t=9s
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