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More than 50 MBUSA employee volunteers and Atlanta Falcons running back Bijan Robinson participated in “Camp MBUSA” with children from YMCA of Metro Atlanta.
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The event is part of MBUSA’s corporate social responsibility initiative, Driving Your Future, which aims to empower the next generation.
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Kids from YMCA of Metro Atlanta participated in field day activities and interactive safety education stations covering topics of water, bike, pedestrian, and child passenger safety led by nonprofit Safe Kids Worldwide.
ATLANTA, July 13, 2023–(BUSINESS WIRE)–Yesterday, Mercedes-Benz USA (MBUSA) hosted “Camp MBUSA” at their headquarters with Atlanta Falcons running back and Mercedes-Benz brand ambassador Bijan Robinson for children from YMCA of Metro Atlanta. The day-long event provided campers with a series of fun field day activities and interactive safety education stations led by Safe Kids Worldwide to educate students about summer safety and injury prevention.
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Mercedes-Benz USA Hosts “Camp MBUSA” with Atlanta Falcons’ Bijan Robinson, the YMCA of Metro Atlanta and Safe Kids Worldwide (Photo: Business Wire)
“Camp MBUSA” is part of MBUSA’s corporate social responsibility initiative, Driving Your Future, which aims to empower the next generation by supporting educational programs, career readiness, and child safety. Through this multi-dimensional partnership with mission-aligned nonprofit organizations including Safe Kids Worldwide and YMCA of Metro Atlanta, MBUSA is working to make a difference in the communities they serve.
“Preparing children for a successful future and keeping them safe has always been a priority for us at Mercedes-Benz. We are grateful for our friends at Safe Kids Worldwide and our brand ambassador, Bijan Robinson, for lending their time to create a fun and active environment for YMCA of Metro Atlanta youth, while teaching them about summer safety and injury prevention.”
Dimitris Psillakis, President and CEO of MBUSA
“It was an incredible opportunity to work alongside Mercedes-Benz, Safe Kids Worldwide, and YMCA of Metro Atlanta to help raise awareness about summer safety and spend time with these kids. As a new Atlantan, giving back to the community, and especially to Atlanta youth, has been such a fulfilling experience – I can’t wait to see how far these kids go in the future.”
Bijan Robinson, Atlanta Falcons Running Back and MBUSA Brand Ambassador
The event brought together over 50 MBUSA employee volunteers who worked alongside YMCA of Metro Atlanta staff, Safe Kids Worldwide, and Robinson to guide the campers through a variety of summer safety activities, including a helmet fitting, bike rodeo, and passenger and water safety training. Campers also enjoyed fun field day activities, including a bounce house obstacle course, relay race, tug of war, arts and crafts stations, and more.
“Providing opportunities for children to learn, grow, and have fun is core to our mission at YMCA of Metro Atlanta. We thank Mercedes-Benz and Safe Kids Worldwide for inviting Y campers to a day full of fun and educational activities. It was a memorable and informative event.”
Lauren Koontz, President and CEO of YMCA of Metro Atlanta
“At Safe Kids, we are committed to keeping all kids safe from preventable injuries at home, at play, at school, and on the way. Thanks to ‘Camp MBUSA’ and our continued partnership with Mercedes-Benz, we are reaching more families and children, and providing them with the hands-on education and resources they need to have a safe and fun summer.”
Torine Creppy, President of Safe Kids Worldwide
For more information on how MBUSA supports its communities, please visit: http://www.mbusa.com/en/corporate-social-responsibility. For more information on YMCA of Metro Atlanta, please visit https://ymcaatlanta.org/.
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About Mercedes-Benz USA:
Mercedes-Benz USA (MBUSA), headquartered in Atlanta, is responsible for the distribution, marketing and customer service for all Mercedes-Benz products in the United States. MBUSA offers drivers the most diverse lineup in the luxury segment, with 18 model lines ranging from the sporty GLA SUV to the flagship S-Class and the dynamic all-electric Mercedes-EQ family. MBUSA is also responsible for Mercedes-Benz Vans in the U.S. More information on MBUSA and its products can be found at www.mbusa.com and www.mbvans.com. Accredited journalists can visit our media site at media.mbusa.com.
Driving Your Future is Mercedes-Benz USA’s corporate social responsibility initiative to support educational programs that empower the next generation. As part of our commitment to positively impact communities where employees live and work, MBUSA has partnered with Safe Kids Worldwide and Junior Achievement USA to create and support programs focused on technology and sustainability, career readiness, and injury prevention to help the next generation succeed. To learn more about Driving Your Future, please visit www.mbusa.com/en/corporate-social-responsibility.
About YMCA of Metro Atlanta:
For more than 160 years the YMCA of Metro Atlanta has been impacting lives and strengthening communities. As Atlanta has grown, the Y has also evolved to meet the changing needs of our community. Well-thought-out planning, while engaging stakeholders at various levels, provides the backdrop for sustainable change and positive impact at the YMCA of Metro Atlanta. By providing impactful services and support networks, and building bridges between people from all backgrounds, the Y has maintained its relevance, helping to create stronger, more cohesive communities for all. Learn more at https://ymcaatlanta.org/.
About Safe Kids Worldwide:
Safe Kids Worldwide is a nonprofit organization working to protect kids from preventable injuries, the number one cause of death for children in the United States. Safe Kids works with an extensive network of more than 400 coalitions in the U.S. and with partners in more than 30 countries to reduce traffic injuries, drownings, falls, burns, poisonings, and more. Safe Kids also engages in advocacy efforts to make kids safer at the federal, state, and local levels. Since 1988, Safe Kids has helped reduce the U.S. childhood death rate from unintentional injury by nearly 60 percent. Learn more at http://safekids.org/.
View source version on businesswire.com: https://www.businesswire.com/news/home/20230713134348/en/
Contacts
Anne McGregor anne.mcgregor@mbusa.com
Lauren Alford lauren.alford@mbusa.com
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