SETTLING into the squishy leather armchair of her private jet, Moo* Abraham watches the views tick over on her latest TikTok video.
As her latest upload reaches 11 million hits, she sits back preparing to enjoy her inflight entertainment as she jets off to Dubai with her Louis Vuitton luggage stuffed full of designer clothes for every possible occasion.
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But Moo isn’t an influencer who’s destined for Love Island or a member of the Made in Chelsea alumni, but rather a ten-year-old school girl, otherwise known as the Billionaire’s Daughter.
In our new series Bling Kids, Fabulous speaks to some of the most wealthy and successful children and teens on the planet, and Moo certainly fits the bill.
Since her parents Emily and Adam Abraham who live with their children in Surrey opened their preloved designer boutique LoveLuxury.co.uk two years ago, Moo’s life has become the envy of every young girl.
The family-run TikTok account has amassed more than 1.6 million followers with the most popular videos featuring the Billionaire’s Daughter.
Moo can be seen wowing her fans as she manages to identify a series of designer bags while wearing a blindfold and walking the runway of fashion week.
But despite her jet-set lifestyle her mum and owner of the business says Moo is just like any other little girl.
Here Emily exclusively tells Fabulous what it’s like being mum to the Billionaire’s daughter…
It’s Saturday morning and while most mums might be readying their kids for swimming lessons or taking a trip to the park, for Moo and I we’ve got our business brains on.
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Every weekend once I’ve taken my daughter to her dance class my little businessgirl is by my side to help me open up the shop while chatting to customers, she certainly helps butter people up for a sale!
But it’s not a chore, in fact Moo asks to come along as she loves nothing more than helping us run the business.
Of course our shop is like a massive dressing up box, stuffed with designer goods so you can imagine it’s every little girl’s dream.
Moo didn’t grow up with designers as we originally ran a chain of stores called ‘We Buy For Cash’ but she certainly has an eye for it now.
She can correctly identify almost any designer bag just by its touch and her own wardrobe is stuffed full of gorgeous pieces which she loves to flaunt at London Fashion Week.
I know that plenty of people will tell me it’s a waste to dress my child in such expensive designer clothes but I completely disagree.
We try to dress Moo in as many preloved clothes as possible so we have already reduced our carbon footprint there and once she has grown out of them we donate them back to charity.
Moo also understands their value as she has such a strong knowledge of our business and so she knows their worth.
We do really like to give back as a family and that has been a big focus on our TikTok channel where you will see us giving away designer goods and sold out tickets.
We’ve always given back even back in the day when I struggled to make ends meet. I would always make extra food to give to families in need.
Moo was a bit apprehensive about doing the charity work, of course it can be daunting to meet homeless people but now it is second nature to her and she loves giving out warmth and hygiene packages to those on the street.
It’s important for me that she remembers we didn’t always have money and that there are people out there who aren’t as fortunate.
And while Moo is very fortunate it has certainly not gone to her head – she is like every other little girl her age, designers or no designers.
Her TikTok videos have of course catapulted her into the public eye but I don’t think that is a bad thing.
It’s given her so many opportunities such as London Fashion Week.
We have people who travel down to the shop solely to meet Moo and have photographs taken with her – but at the same time she’ll spend several evenings a week at after school clubs, such as football, ballet and modern dance.
It’s all about balance.
All I want for Moo is for her to be healthy and happy.
She may want to be a businesswoman now but should she want to be a model or a footballer in 15 years, that’s fine by me.
I couldn’t be prouder of her.
*Name has been changed
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