‘Sir Hatch’ uses ChatGPT to make it easier, cheaper for nonprofits to talk to donors
When Hatch, an AI-platform that maximizes nonprofit fundraising, launched in July 2022, CEO Moshe Hecht had a vision for the company’s mascot, Sir Hatch. He dreamed that one day Sir Hatch – a dapper, bespectacled man in a suit with tails, a hat and sporting a mustache – would serve as a virtual assistant, helping users market their nonprofit to donors, reports Jay Deitcher for eJewishPhilanthropy.
Humble beginnings: But at first, the main thing Sir Hatch did was write blog posts, and these were even secretly drafted by a Hatch employee due to the virtual assistant’s technological limitations. But then ChatGPT-4 was released in March 2023, and the potential of Sir Hatch’s potential grew exponentially. In no time, the mascot was drafting fundraising materials, letters, invitations, and “thank you” notes, individualized to specific donors, all generated more quickly than the time it took you to read this paragraph.
Supplement not replace: “I think it might take some people’s jobs,” Hecht told eJP about Sir Hatch. He said it was also likely to change the nature of the work that people are currently doing. “If you’re a nonprofit, and you already have a copywriter, you should expect triple the amount of content coming from them every week. My advice to every nonprofit is not to fire copywriters, because you still need that human touch, just expect more from them… If you’re a small nonprofit, and you haven’t hired a copywriter yet, then you might not need to for a longer period of time.”
Keep it safe: Two concerns Hecht had when creating Sir Hatch were security and data ethics. But there are ways to ensure that information isn’t misused. “ChatGPT can be safe if proper guardrails are put in place,” Reid Blackman, the CEO of Virtue, a digital ethical risk consultancy, the author of Ethical Machines, and a member of Hatch’s advisory board, told eJP. “At this moment, I recommend nonprofits be very careful with what personal information they share with ChatGPT, whether it’s about donors, the people they aim to help, or anyone else. Hatch has done this nicely, using it to generate messages to donors…without sharing the private information of those donors, including their names.”
Read the full article here.
Credit:Source link
