formula D, a producer of internationally recognised and renowned visitor experiences, believes that museums have the potential to help society change, in the face of the tipping points that mankind is facing.
“As visitor experience designers, we are trained to listen actively to and empathize with our audiences and environments,” says the firm. “Maybe this is the reason why we care so much.
“Looking at the situation of the world today, we are concerned. We have reached several tipping points which threaten to cause major disruptions in the prosperity of humankind and the ecosystems we depend on. Climate emergencies, mass extinction of animals and plants, and ocean land destruction are spiralling out of control. As a team with expertise in designing transformational experiences, we can make an impact. It’s time to act.”
formula D shares five reasons designers have the power to make a difference
1. Museum experience designers shape the narrative
By choosing and collecting artefacts and data that highlight various viewpoints and tales, designers can influence the narrative of exhibits. They can confront visitors’ preconceptions and views, and help them to develop fresh perspectives by presenting information in a captivating and thought-provoking manner.
2. Museum experience designers create engaging experiences
Museum experience designers are specialists at developing captivating, immersive experiences that hold visitors’ interest and motivate engagement. They can create experiences that are both informative and enjoyable by combining interactive features like touchscreens, virtual reality, and gamification.
3. Museum experience designers address social issues
These designers can help to make museums into venues for discussing social issues and igniting change. Exhibitions can educate people about social issues including racism, sexism, and discrimination and motivate them to support social justice causes.
4. Museum experience designers drive sustainability practices
Designers can set the bar for incorporating sustainable design principles into exhibitions as sustainability becomes a more urgent issue. They can set an example for other businesses and motivate visitors to adopt more sustainable practices in their own lives by utilising sustainable resources, eliminating waste, and implementing energy-efficient technologies.
5. Museum experience designers promote accessibility
Regardless of a visitor’s physical or cognitive capabilities, designers can build exhibitions that are inclusive and accessible to all. They can make displays that are welcoming and inclusive to all visitors by including features like braille labelling, audio descriptions, and wheelchair accessibility.
Overall, designers of the museum and visitor experience have a special chance to influence public opinion, motivate constructive change, and leave a lasting impression on visitors.
A firm purpose
formula D has recently begun to align its team and clients with its renewed purpose – the firm exists to inspire people to act for positive global change, in line with its tagline, ‘Experiences that matter’.
As a result, it has set out the following ground rules for its business:
- We work for projects that support the UN sustainable development goals (SDGs)
- We initiate and champion high-impact projects with multisector partners
- We push the SDG agenda with our existing clients
- We decline to work for destructive industries or projects linked to animal and human rights abuse
- We are open to work and partnerships with like-minded museums, consultants and organisations in the visitor experience field
Working with museums, aquariums, science and visitor centres, formula D can create everything from set building and fabrication to AV media and software. The firm provides a range of services including strategy, design and production to meet every client’s needs, from inception to installation.
Attendees at this week’s AAM Annual Meeting in Denver, Colorado, can meet formula D’s co-CEOs Michael Wolf and Marco Rosa, and can schedule a meeting with them here.
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