Under the theme ‘Tourism for Rural Development: A Practical Approach to Strategy and Product Development‘, the three-day session was held at the UNWTO Regional Office for the Middle East in Riyadh to address the underlying needs for continuous skills development for ensuring up to date learning, adaptation, and innovation.
This training programme demonstrates how determined and keen the Kingdom of Saudi Arabia and UNWTO are to promote the role of the Regional Office for the Middle East, and to provide every support and assistance possible to the Member States of the Organization in the region. Sultan AlMusallam, Deputy Minister for International Affairs, Saudi Ministry of Tourism
In the post-pandemic world, the role of tourism in rural development is more relevant than ever. Rural tourism has a high potential to empower local communities, stimulate local economic growth and social change. Zoritsa Urosevic, UNWTO Executive Director
Our Member States see rural tourism as a priority and we trust this training will support them for continuous learning, adaptation, and innovation. It aims to provide them with the adequate knowledge and capacities to plan and manage tourism in rural territories in a way that contributes to inclusive, sustainable, and resilient development,”
she added.
Building skills to support tourism and rural development
The training session was aimed at managers in charge of rural tourism in National Tourism Administrations from across the region. Around 35 participants from 10 countries joined present, representing Egypt, Iraq, Jordan, Lebanon, Oman, Qatar, Saudi Arabia, Syrian Arab Republic, United Arab Emirates, and Yemen.
Sessions focused on issues such as incorporating sustainability dimensions in tourism planning, setting indicators to measure rural tourism strategies, dealing with the specificities of the rural tourism offer and demand, understanding the concept of community engagement through community-based tourism and conducting practical exercises on experiences related to gastronomy, adventure, cultural and ecotourism.
UNWTO Tourism for Rural Development Programme
The UNWTO Tourism for Rural Development Programme was designed with the vision of making tourism a driver of rural development and well-being. It aims to advance the role of tourism in valuing and safeguarding rural territories along with their associated landscapes, knowledge systems, natural and cultural diversity, local values, and activities. The Programme also aims to promote innovative and transformative approaches for the development of tourism in rural destinations that contribute to the three pillars of sustainability – economic, social, and environmental – in line with the Sustainable Development Goals (SDGs).
About The World Tourism Organization (UNWTO)
The World Tourism Organization (UNWTO) is the United Nations specialized agency fostering tourism as a vehicle for equal, inclusive and sustainable development. Working with its Member States, international organizations and the private sector, UNWTO promotes safe and seamless travel for all. UNWTO also works to make tourism the foundation of trust and international cooperation and a central pillar of recovery. As part of the wider UN system, UNWTO is at the forefront of global efforts to achieve the 2030 Agenda for Sustainable Development, including through its ability to create decent jobs, promote equality and preserve natural and cultural heritage.
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