Community Outreach a Cornerstone of WCVB Channel 5’s Exclusive Broadcast Partnership of the Boston Athletic Association’s 127th Running of the Boston Marathon
BOSTON, MA— April 10, 2023 – WCVB Channel 5, Boston’s news and community leader, is proud to be the exclusive local television station broadcasting the Boston Athletic Association’s 127thrunning of the Boston Marathon live on Monday, April 17th. As part of WCVB’s media partnership, the station is committed to working with the B.A.A. throughout the year to highlight not only their many other athletic events, but their extensive community outreach initiatives as well.“It has been an honor to work with the B.A.A. to help amplify stories of the good work that the organization is doing in the community through their Official Charity Program. Both the B.A.A. and WCVB have service to the community at their core, and this shared vision has made the partnership exceptionally gratifying,” said Kyle I. Grimes, WCVB President and General Manager.“WCVB has a long history of giving back to the community it serves and is proud to partner with the B.A.A., an incredible organization that works tirelessly to engage communities in and around Boston in the sport of running so that everyone, from all walks of life, can reap its many benefits,” said Karen Holmes Ward, WCVB Director of Public Affairs and Community Services. A key element of WCVB’s exclusive media partnership includes ongoing broadcast coverage that highlights the good work that the B.A.A. is doing in the local community in a recurring series titled “Better By The Mile.” Leading up to the race, the NewsCenter 5 team is sharing stories about important topics including running safety, profiles of organizations that can help break down barriers of entry to the sport, as well as the various health benefits to an active lifestyle, among others. Coverage also includes inspiring stories of runners who put in months of hard work in order to run 26.2 miles to help raise money for a charitable cause. Helping to further bring the station’s commitment to life through a broadcast public service announcement is NewsCenter 5’s own Matt Reed, reporter and father of a young son, who is running his first Boston Marathon this year to raise money for Boston Children’s Hospital, part of the official charity program of the Boston Marathon, to support the life-saving work the medical staff does at the hospital every day. Matt’s donation page can be found on WCVB’s Boston Marathon section of its website and connects with the Boston Children’s Hospital “Miles for Miracles” fundraising page. A variety of community focused stories are also regularly featured in this special section on WCVB.com. In addition, WCVB has partnered with the B.A.A. on several key initiatives and community events including support of the Boston Running Collaborative (BRC) through a series of dedicated public service announcements produced by WCVB. The B.A.A.’s BRC is comprised of organizations and individuals committed to building a diverse Boston running community, improving health and wellness, and expanding access to running and walking in Boston with a focus on communities of color. The PSAs feature a diverse group of nine runners who are serving as BRC ambassadors in the Boston community. The role of each ambassador is to help recruit new participants in their respective communities and spread the word about the many benefits running can have on overall health and wellness. Recognizing that the sport of running is one of the most easily accessible to all, as long as you have access to the right footwear, WCVB collaborated with Adidas, Official Footwear and Apparel Supplier of the Boston Marathon, to help direct 40 pairs of Adidas running shoes to those in need through B.A.A. partnering non-profit organizations Dream Big! and Girls on the Run at the Boys & Girls Club of Dorchester. HOW TO WATCH LOCALLYWCVB Channel 5 — Live coverage begins at 4AM on NewsCenter 5 EyeOpener and will continue to 8PM, and streaming live on the WCVB app and wcvb.com.Very Local Boston — Streaming Live and On Demand on Very Local Boston. For free access, install the Very Local app on Roku, Apple TV, Amazon Fire TV, Android TV, or through the app store on your mobile device.About WCVB Channel 5WCVB is Boston’s broadcast/digital media leader, providing news, weather, sports, community service and entertainment on multiple platforms including WCVB Channel 5, wcvb.com, WCVB mobile and MeTV Boston. Founded by community leaders in 1972, WCVB is committed to its mission to serve the region with quality local content. In addition to 47 hours of NewsCenter 5 coverage each week, original offerings include Chronicle, the nation’s longest running local news magazine; CityLine, a weekly urban magazine program; and On The Record, a weekly political roundtable. WCVB, Boston’s ABC affiliate station, is owned by Hearst Television, a wholly owned subsidiary of Hearst, a leading media company whose global holdings include 33 television stations and two radio stations. Follow us on Facebook (wcvb5) and Twitter (@wcvb).About Hearst TelevisionHearst Televisionowns and operates 33 television and two radio stations serving 26 media markets across 39 states reaching over 22 million U.S. television households. Through its partnership with nearly all of the major networks, Hearst Television distributes national content over nearly 70 video channels including programming from ABC, NBC, CBS, CW, MY Net, MeTV, Estrella and more. The radio stations are leaders in Baltimore news/talk and rock music listenership. Its Hearst Media Production Group unit produces original programing across linear and streaming platforms for domestic and international distribution. Its Very Local app, free to download on household OTT devices and available across popular streaming services, offers 24/7 access to local news, weather and an array of local and regional programming. Hearst Television is recognized as one of the industry’s premier companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service. Hearst Television is a wholly owned subsidiary of Hearst.
BOSTON, MA— April 10, 2023 – WCVB Channel 5, Boston’s news and community leader, is proud to be the exclusive local television station broadcasting the Boston Athletic Association’s 127thrunning of the Boston Marathon live on Monday, April 17th. As part of WCVB’s media partnership, the station is committed to working with the B.A.A. throughout the year to highlight not only their many other athletic events, but their extensive community outreach initiatives as well.
“It has been an honor to work with the B.A.A. to help amplify stories of the good work that the organization is doing in the community through their Official Charity Program. Both the B.A.A. and WCVB have service to the community at their core, and this shared vision has made the partnership exceptionally gratifying,” said Kyle I. Grimes, WCVB President and General Manager.
“WCVB has a long history of giving back to the community it serves and is proud to partner with the B.A.A., an incredible organization that works tirelessly to engage communities in and around Boston in the sport of running so that everyone, from all walks of life, can reap its many benefits,” said Karen Holmes Ward, WCVB Director of Public Affairs and Community Services.
A key element of WCVB’s exclusive media partnership includes ongoing broadcast coverage that highlights the good work that the B.A.A. is doing in the local community in a recurring series titled “Better By The Mile.” Leading up to the race, the NewsCenter 5 team is sharing stories about important topics including running safety, profiles of organizations that can help break down barriers of entry to the sport, as well as the various health benefits to an active lifestyle, among others. Coverage also includes inspiring stories of runners who put in months of hard work in order to run 26.2 miles to help raise money for a charitable cause.
Helping to further bring the station’s commitment to life through a broadcast public service announcement is NewsCenter 5’s own Matt Reed, reporter and father of a young son, who is running his first Boston Marathon this year to raise money for Boston Children’s Hospital, part of the official charity program of the Boston Marathon, to support the life-saving work the medical staff does at the hospital every day. Matt’s donation page can be found on WCVB’s Boston Marathon section of its website and connects with the Boston Children’s Hospital “Miles for Miracles” fundraising page. A variety of community focused stories are also regularly featured in this special section on WCVB.com.
In addition, WCVB has partnered with the B.A.A. on several key initiatives and community events including support of the Boston Running Collaborative (BRC) through a series of dedicated public service announcements produced by WCVB. The B.A.A.’s BRC is comprised of organizations and individuals committed to building a diverse Boston running community, improving health and wellness, and expanding access to running and walking in Boston with a focus on communities of color. The PSAs feature a diverse group of nine runners who are serving as BRC ambassadors in the Boston community. The role of each ambassador is to help recruit new participants in their respective communities and spread the word about the many benefits running can have on overall health and wellness.
Recognizing that the sport of running is one of the most easily accessible to all, as long as you have access to the right footwear, WCVB collaborated with Adidas, Official Footwear and Apparel Supplier of the Boston Marathon, to help direct 40 pairs of Adidas running shoes to those in need through B.A.A. partnering non-profit organizations Dream Big! and Girls on the Run at the Boys & Girls Club of Dorchester.
HOW TO WATCH LOCALLY
WCVB Channel 5 — Live coverage begins at 4AM on NewsCenter 5 EyeOpener and will continue to 8PM, and streaming live on the WCVB app and wcvb.com.
Very Local Boston — Streaming Live and On Demand on Very Local Boston. For free access, install the Very Local app on Roku, Apple TV, Amazon Fire TV, Android TV, or through the app store on your mobile device.
About WCVB Channel 5
WCVB is Boston’s broadcast/digital media leader, providing news, weather, sports, community service and entertainment on multiple platforms including WCVB Channel 5, wcvb.com, WCVB mobile and MeTV Boston. Founded by community leaders in 1972, WCVB is committed to its mission to serve the region with quality local content. In addition to 47 hours of NewsCenter 5 coverage each week, original offerings include Chronicle, the nation’s longest running local news magazine; CityLine, a weekly urban magazine program; and On The Record, a weekly political roundtable. WCVB, Boston’s ABC affiliate station, is owned by Hearst Television, a wholly owned subsidiary of Hearst, a leading media company whose global holdings include 33 television stations and two radio stations. Follow us on Facebook (wcvb5) and Twitter (@wcvb).
About Hearst Television
Hearst Televisionowns and operates 33 television and two radio stations serving 26 media markets across 39 states reaching over 22 million U.S. television households. Through its partnership with nearly all of the major networks, Hearst Television distributes national content over nearly 70 video channels including programming from ABC, NBC, CBS, CW, MY Net, MeTV, Estrella and more. The radio stations are leaders in Baltimore news/talk and rock music listenership. Its Hearst Media Production Group unit produces original programing across linear and streaming platforms for domestic and international distribution. Its Very Local app, free to download on household OTT devices and available across popular streaming services, offers 24/7 access to local news, weather and an array of local and regional programming. Hearst Television is recognized as one of the industry’s premier companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service. Hearst Television is a wholly owned subsidiary of Hearst.
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